Unite hearts and minds, embrace全员 marketing, and drive business growth in the Xi'an region.

To comprehensively drive the business development of the war zone, enhance the company’s brand influence, and ensure a safe supply of ingredients for consumers, a company-wide marketing mobilization meeting was held on March 31 in the Shaanxi region. A total of 1,557 employees from various business lines participated in the event via a "hybrid" format—combining both online and offline components.

At the meeting, Dong Yinhé, Vice Chairman of Charoen Pokphand Group’s Agricultural, Animal Husbandry, and Food Enterprises (China), representing Shaanxi and Xinjiang regions, delivered a speech. He emphasized that 2022 marked the beginning of CP Group’s second century—and also a year brimming with both opportunities and challenges for the company’s operations in Shaanxi. To seize these chances, he urged all employees to act swiftly, work with full energy, and become staunch supporters and beneficiaries of the group’s products. He highlighted the importance of embracing the "Four Alls" strategy—comprehensive marketing, live-streaming by everyone, multi-channel development, and sales across all product categories—to drive robust business growth across the region. Additionally, he stressed that in this new era of marketing, every employee should leverage the power of their personal social networks and short-video platforms, tapping into the viral potential of new media to effectively spread the CP brand far and wide.

"Charoen Pokphand Group is both a producer of food and a guardian of food safety—our products are truly trustworthy." Vice Chairman Dong Yinhe encouraged all employees in the Shaanxi region to unite their efforts, work collaboratively, and collectively build strong brand influence for the Xi'an regional team. He emphasized the importance of excelling in selling the group’s products, as well as locally sourced and imported goods, while also expanding distribution channels, tackling challenges head-on, and driving rapid growth in the region’s business operations.