Wholesale & Retail
Wholesale & Retail
Wholesale & Retail

CP Group has established a retail business in China, creating various business formats such as CP Lotus, CP Fresh Mart, CP Catering, and CP E-Commerce, which can meet the various consumption needs of consumers based on their shopping preferences.

  • CP Lotus
  • CP Fresh Mart
  • CP E-Commerce
  • CP Supply Chain
CP Lotus
CP Lotus

CP Lotus is a commercial retail brand under CP Group. On June 23, 1997, the first Lotus store was opened in Shanghai, China. Since then, dozens of stores have been opened, introducing advanced retail concepts into China. Its one-stop system that integrates purchase, storage, and delivery optimizes costs and efficiency.

Following the three-benefit principle, it aims to make a powerful community retailer, create a healthy, happy and joyful place serving different age groups in the community, and become a close friend for every household. Its retail formats include B2C—large supermarkets (Lotus’s), malls (Lotus Happy Mall), grocery stores (CP Fresh Mart), and boutique supermarkets (Lotus Plus), B2B—a fresh products provider (Zhengxiansheng), and O2O—an online shopping platform “Lotus Go”.

It provides over 8 major kinds of quality products and one-stop solutions to hundreds of millions of consumers and small- and medium-sized restaurants and hotels, contributes to public charity, and promotes a healthy lifestyle with a special focus on women’s health.

CP Fresh Mart
CP Fresh Mart

CP Fresh Mart epitomizes CP Group’s vision of becoming the world’s top food and beverage distributor. It provides safe and fresh products and convenient services to both B-end and C-end customers in various online and offline scenarios.

Its network covers 6 provinces nationwide with fresh products as the core to meet the needs of community residents.

It provides products in 8 major categories, namely, pork, chicken, aquaculture, egg, fruit, processed food, cooked food, and beverage, and one-stop services including sales, display, warehousing, and delivery.

CP E-Commerce
CP E-Commerce

CP e-commerce business is composed by 3 major sectors: agricultural e-commerce, food e-commerce and community commerce. Following the trend of the development of Internet, CP Group cooperates with tech giants like Alibaba, JD.COM, and Meituan to launch agricultural and food e-commerce businesses. Through internal integration, precise positioning, layout optimization, and innovative marketing, it has created a development model that combines e-commerce and CP industrial chain. Meanwhile, it positions itself as a service provider of family health and personalized nutrition management in an effort to build a new intelligent ecosystem that can accommodate hundreds of millions of households.

In the future, CP e-commerce business will make a leading modern agro-industry and food center and Internet innovation center in China. It will continue to incubate more innovation projects and drive CP Group’s strategic vision 4.0 towards realization, thus advancing the transformation of the agro-industry and food industry and the rapid socio-economic development of China.

Food E-Commerce
Agricultural E-Commerce
Community Commerce
The food e-commerce sector is committed to providing consumers with high-quality food. In the new era featuring consumption upgrading, food e-commerce has broken the confinement of traditional offline marketing and sales, and stimulated sales growth by shortening the time and pathway for users to make consumption decisions and displaying more diverse shopping and consumption scenarios. By far, CP’s food e-commerce business has entered all major mobile e-commerce platforms in China and carried out in-depth strategic cooperation with Alibaba and JD.com. Through refined operations and digital marketing management, entities on the consumer supply chain are connected, transforming traditional sales into new retail that integrates brand promotion and user communication.
Positioned to build the top e-commerce brand in the agro-industry and food business, the agricultural e-commerce sector coordinates industrial Internet with consumer Internet, making CP’s high-quality products accessible to hundreds of millions of consumers. At present, more than 100 feed companies under CP have joined the operations of the agricultural e-commerce sector, making CP the No.1 online feed supplier. In the future, the agricultural e-commerce team will continue to accumulate industrial resources, cooperate with big data driven companies, and build intelligent farms to establish a closed loop of the online industrial chain.
The community commerce sector is a service provider in family health and nutrition management. It is aimed to build a new smart community ecosystem comprised of hundreds of millions of households. At present, it has started operations in several areas such as social media commerce, community new retail, and family-based customization. This sector uses a system that modularizes the products, equipment and services of CP and obtains feedback information from community members at the first opportunity. Such big data accumulation will enrich the portraits of members and deliver products and services in a more targeted manner.
CP Supply Chain
CP Supply Chain

Through exploration, CP Group has developed its own supply chain business, in order to integrate the Group’s logistics resources, promote the development of both online and offline supply-chain businesses, and help companies in traditional agriculture, food production, and retail enhance their supply capability. This helps reduce logistics cost and ensure food quality, also serves the Group’s “One Million Restaurants Initiative” to meet various demands of consumers.

CP Supply Chain develops integrated logistics, improves data capabilities, empower sales teams to boost sales in the catering, hotel, and retail markets, and expands the B2B market for fresh products in conjunction with the CP Mart e-commerce system. Cutting-edge technologies are employed to build a complete industrial-chain ecosystem for CP Group.

In terms of international logistics, CP Supply Chain actively participates in the building of the Belt and Road Initiative. By building a platform for international cooperation in logistics, the business aims to coordinate cross-regional logistics services along the whole industrial chain. Meanwhile, CP Supply Chain is integrating intermodal transportation of railway, highway, aero-plane, waterway and shifting towards a new logistics mode with the use of new technologies, so as to provide effective domestic and international logistics services for CP Group.

In the future, the supply chain business will continue to invest in largescale intelligent warehouse logistics centers for fresh food, cold-chain warehouses, and processing centers for agro-products and fresh food. The business will further strengthen the R&D in intelligent warehouse technology, automatic sorting, the W-Navigation system, the MPS system, the 3D visualization system, block chain, and online freight platform, speed up their deployment, and deeply cultivate both the domestic and overseas cold-chain markets, in order to fulfill the needs of B2B and B2C customers. The online revenue of CP Mart is expected to reach RMB20 billion yuan, and evolve into a dominant player in China’s food supply chain industry.