Charoen Pokphand Group

Two Spirits from CP Cixi Wine Industry Win the CIWC Platinum Award

Author: CP (Cixi) Modern Agriculture Construction Co., Ltd.

Release time:2026-08-06

On July 30th, the 11th China International Wine&Spirits Challenge (CIWC) was held in Yantai. CP Cixi Wine Industry's Zhengxiluyuan 45% and 48% ABV grape distilled spirits stood out, winning Platinum Medals in the Spirits category! Following the gold medals won by these two spirits last year, the level of awards received this year further upgraded, demonstrating the brand's continued recognition by industry authorities.

This year's CIWC judging criteria were more stringent than in previous years. The competition assembled 15 senior professional judges who conducted comprehensive tasting and scoring of nearly 200 wines and spirits through two rounds of assessment, including preliminary and secondary rounds. The submitted samples underwent rigorous selection while also keeping up with market trends, focusing on the new trend of "both visually appealing and delicious." Zhengxiluyuan 45% and 48% ABV grape distilled spirits successfully winning the Platinum Award in the spirits category was not only a direct demonstration of the brand's strength but also the result of CP Cixi Wine Industry's focus on the whole industrial chain and strict quality control at the source.

CP Cixi Wine Industry had long adhered to high-end winemaking standards, continuously pushing the boundaries of taste and refining product quality to achieve steady and continuous progress. Leveraging the industrial foundation of the CP Group, CP Cixi Wine Industry's exclusive grape planting base was located within the CP Cixi Modern Agriculture Industrial Park, enabling self-production and self-use of raw materials, thus controlling the quality of raw materials from the source. It selected only ripe, high-quality grapes, adhering to the standards of pristine, high-purity raw materials to lock in the natural flavor to the greatest extent. Combining mature winemaking techniques with quality control throughout the entire process, it continuously iterated core technologies such as distillation and aging, resulting in a pure and stable spirit with its own unique style.

With its stable and outstanding product quality, CP Cixi Wine Industry's spirits products had won recognition in numerous competitions within the industry. While committed to exploring innovative development of Oriental Brandy, it had also created a diverse product matrix suitable for everyday drinking, business banquets, gifts, collection, and appreciation, attracting widespread attention from consumers.

Both award-winning spirits had unique flavors, a refreshing and mellow taste, and a harmonious combination of packaging design and texture of the spirits.

The 45° grape distilled spirit was clear and bright, with a fresh and pure grape aroma. It was smooth and mellow on the palate, without any pungent or spicy taste. The fruit and spirits aromas blended gently and harmoniously, with clean layers and a refreshingly sweet finish. The alcohol content was moderate and palatable, making it suitable for everyday enjoyment and casual drinks. The 48° grape distilled spirit had a rich and pure fruit aroma, with a delicate and elegant fragrance of spirits. It was smooth and robust on the palate, with a pure and mellow quality, a long and sweet aftertaste, and a high-end feel. It was suitable for experienced connoisseurs, business banquets, and as a collectible gift.

Every honor stemmed from industry recognition and was inseparable from the strong support and long-term trust of our customers, partners, and all sectors of society. Relying on the solid industrial foundation of the CP Group and grateful for your continued companionship and support, CP Cixi Wine Industry continuously refined its processes and improved quality. The simultaneous winning of Platinum Awards for two products was not only an honor, but also a responsibility for moving forward. CP Cixi Wine Industry extends its sincerest gratitude to all our friends who have supported us! In the future, we will continue to uphold our original aspirations and write a new chapter in the innovative development of spirits – Oriental Brandy!

Previous: CP Group Beijing Headquarters Holds Fire Safety Training and Evacuation Drill

Next: The External Audit of the CP Jilin Feed Mill's Excellence Management System Successfully Completes