CP Group’s Stand Successfully Concludes at the 4th China International Supply Chain Expo

The 4th China International Supply Chain Expo (CISCE), themed "Connecting the World for a Shared Future," successfully concluded on June 26th at the China International Exhibition Center (Shunyi Venue) in Beijing.

CP Group had participated in the CISCE for four consecutive years. At the five-day 4th CISCE, the CP Group’s stand remained one of the most popular and dazzling stands in the Green Agricultural Chain exhibition area. Let's look back at the highlights of CP Group during this year's CISCE.

 

Group Leaders Visiting and Providing Guidance

 

During the 4th CISCE, Mr. Soopakij Chearavanont, Chairman of CP Group, was invited to attend the opening ceremony and welcome dinner of the expo. He warmly welcomed Mr. Ding Xuexiang, Member of the Standing Committee of the Political Bureau of the CPC Central Committee and Vice Premier of the State Council, who was touring the exhibition hall, at the CP Group’s stand. He also attended the ASEAN Supply Chain Cooperation and Exchange Conference and visited the CP Group’s stand to provide guidance.

Mr. Yang Xiaoping, Senior Vice Chairman of CP Group and CEO of CP Group China, Mr. Xie Yi, Senior Vice Chairman of CP Group, Mr. Luo Jiashun, Senior Vice Chairman of CP Group, Mr. Huang Weiwei, Chief China Strategic Development and Cooperation Officer of CP Group and Senior Vice Chairman of CP Group China, and Mr. Yang Gang, Vice Chairman of CP Group China's Agro-Industry and Food Business, also attended the activities mentioned above.

▲Mr. Soopakij Chearavanont (center, second row), Mr. Yang Xiaoping (sixth from right, second row), Mr. Xie Yi (sixth from left, second row), and Mr. Luo Jiashun (fifth from left, second row) took a group photo with CP Group’s stand staff.  

▲Mr. Ren Hongbin (second from left), Chairman of the China Council for the Promotion of International Trade, Mr. Lin Shunjie (first from left), Chairman of China International Exhibition Center Group Limited, Ms. Ma Yanling (first from right), Chief Representative of the China Council for the Promotion of International Trade Representative Office in Thailand, and Mr. Soopakij Chearavanont (second from right) took a group photo at the welcome dinner of the 4th CISCE.

On June 24th, Mr. Hou Xiaohai, COO of CP Group China, visited the CP Group’s stand and provided guidance. He learned in detail about the functional divisions of the stand, brand displays, and the arrangements for on-site interactive experiences, etc.

▲Mr. Hou Xiaohai (second from left) visited the CP Group’s stand. Mr. Yang Gang (first from left) introduced the situation of the stand.

 

Government Leaders Visited the Stand

 

▲Mr. Gai Wenqi (left), Secretary of the Wanning Municipal Committee of the CPC, and a delegation visited the CP Group’s stand. Mr. Yang Gang (right) warmly received them and introduced the stand.

▲Mr. Liu Jiannan (right), Vice Chairman of the China Council for the Promotion of International Trade, and a delegation visited the CP Group’s stand. Mr. Yang Gang (left) warmly received the guests and introduced the stand.

▲Mr. Wang Leiming (left), Director of the News Bureau of the Publicity Department of the CPC Central Committee, and a delegation visited the CP Group’s stand. Mr. Yang Gang (right) warmly received the guests and introduced the CP Group Modern Food Factory project.

▲Ms. Wan Qian (second from left), Deputy Director of the International Cooperation Department of the National Development and Reform Commission, and a delegation visited the CP Group’s stand. Mr. Xue Zengyi (second from right), Senior Vice Chairman of CP Group China's Agro-Industry and Food Business, and Ms.Guo Yueyang (first from left), Brand Communication Director of the Beijing Headquarters Marketing Center, warmly received the guests and took a group photo.

▲Mr. Wang Xin (left), Counselor of the Department of Asian Affairs of the Ministry of Foreign Affairs, and a delegation visited the CP Group’s stand. Mr. Zhang Shuhui (right), Senior President of the Beijing Headquarters Marketing Center of CP Group China's Agro-Industry and Food Business, warmly received the guests and introduced the CP Yushu 50-Million-Broiler Whole Industrial Chain project.

▲Mr. Zhang Jianwei (left), Secretary of the Party Leadership Group of the China Council for the Promotion of International Trade Beijing Sub-council, and a delegation visited the CP Group’s stand. Mr. Zhang Shuhui (right) warmly received the guests and introduced the CP Thailand durian project.

 

Business Partners Visited the Stand

 

▲Mr. Xu Xinxiong (right), CEO of Thailand's TCP Group, visited the CP Group’s stand. Mr. Guo Yueyang (left) warmly welcomed the guests and introduced the stand.

▲Commercial representatives from the Embassy of the Republic of Azerbaijan to the People's Republic of China visited the CP Group’s stand. Mr. Zhang Shuhui (first from left) warmly received the guests and introduced the stand.

▲A delegation from Jordan visited the CP Group‘s stand. Mr. Zhang Shuhui (first from left) warmly welcomed the guests and introduced the stand.

▲A delegation led by Mr. Lin Shihao (first from left), Chairman of the Federation of Hong Kong Industries, visited the CP Group’s stand. Ms. Guo Yueyang (center) warmly received the guests and introduced the stand.

▲Mr. Wang Shilin (left), deputy director of the Agricultural and Rural Program Center of China Media Group, and a delegation visited the CP Group’s stand. Ms. Guo Yueyang (right) warmly received the guests and introduced the stand.

▲A delegation from the All-China Journalists Association visited the CP Group‘s stand. Ms. Guo Yueyang (first from left) warmly welcomed the guests and introduced the stand.

 

Media Outlets Visited the Stand for Interviews

 

▲Mr. Yang Gang was interviewed by reporters from CCTV News, CGTN, CCTV Live, and Xinhua News Agency New Media Center at the CP Group’s stand. In the photo, Mr. Yang Gang was interviewed by a reporter from CGTN.

▲Mr. Zhang Shuhui was interviewed by reporters from CCTV-4 New Media and Beijing Radio & Television Station at the CP Group‘s stand. In the photo, Mr. Zhang Shuhui was interviewed by a reporter from CCTV-4 New Media.

▲Mr. Ye Jian, Senior President of the CP Group Coffee Business, was interviewed by a reporter from Farmers' Daily at the CP Group’s stand.

 ▲Ms. Guo Yueyang was interviewed by The Paper at the CP Group‘s stand.

 

The Roundtable Forum

 

On the afternoon of June 23rd, a green agriculture-themed event was successfully held in Beijing during the 4th CISCE. Hosted by the China Chamber of International Commerce, the event was themed "Leading High-Quality Agricultural Development with Green Transformation." More than 200 people attended, including representatives from relevant government departments, international organizations, counterpart institutions, business associations, experts, scholars, and Chinese and foreign entrepreneurs. Mr. Zhang Shuhui was invited to participate and deliver a speech.

 ▲Mr. Zhang Shuhui delivered a speech.

 

Safe Choice, Special Launch

 

During the exhibition, CP Food held a special press conference entitled "CP Food, A Safe Choice" at the CP Group’s stand. Industry guests, partners, and mainstream media gathered to witness this new moment in the brand's development. This event not only marked a new strategic move by CP Group in the field of food deep processing but also represented a commitment to a fully traceable food safety system. Popular actress Ms. Hai Qing officially became the brand ambassador for CP Food, and both parties would jointly promote the lifestyle concept of "safe and delicious food."

▲Group photo at the special press conference.

 

Interactive Activities at CP Group’s Stand

 

At the 4th CISCE, CP Group set up a variety of interactive activities, aiming to allow the audience to immerse themselves in the charm and innovative achievements of CP Group's whole industrial chain of agriculture, animal husbandry, and food.

▲Visitors enjoyed a VR interactive experience at the CP Group’s stand.

▲Interactive games at the CP Group’s stand.

▲Safe, healthy, nutritious, delicious, and convenient high-quality CP Food.

▲National-level culinary master @Hedachu was live-streaming from the CP Group’s stand.

▲Staff members conducted a coffee-making class at the CP Group’s stand.

 

Fourth Appearances at the CISCE, Honors and Awards

 

At this year's CISCE, CP Group, leveraging its comprehensive whole industrial chain advantages from farm to table, safeguarded consumers' food safety, resulting in a powerful brand appeal that garnered immense popularity and earned it the "Gold Medal Exhibitor for Communication Influence" award from the organizing committee. Throughout the five-day event, the CP Group’s stand remained consistently popular, attracting a constant stream of guests, media, and visitors. This award was a dual recognition of both the stand's popularity and CP Group's brand influence.

▲CP Group won the "Gold Medal Exhibitor for Communication Influence" award.

The 4th CISCE successfully concluded. CP Group would continue to uphold its business philosophy of "benefit the country, benefit the people, benefit the company," providing consumers with safe, healthy, nutritious, delicious, and convenient CP food products, safeguarding consumers' food safety!