CP Group Is Invited to Attend the 22nd ASEAN Overseas Chinese Business Conference

On the morning of June 16th, the "Connecting Overseas Chinese Across Five Continents · Colorful Yunnan — 22nd ASEAN Overseas Chinese Business Conference" opened in Kunming, Yunnan. The event was jointly hosted by the All-China Federation of Returned Overseas Chinese (ACFROC) and the Yunnan Provincial People's Government and organized by the Yunnan Province Federation of Returned Overseas Chinese. Mr. Wang Yubo, Deputy Secretary of the Yunnan Provincial Committee of the CPC and Governor of Yunnan Province, and Ms. Sui Jun, Member of the Standing Committee of the 14th National Committee of the Chinese People's Political Consultative Conference (CPPCC) and former Vice Chairman of the ACFROC, attended the opening ceremony and delivered speeches. Nearly 300 overseas Chinese entrepreneurs and community leaders from 45 countries and regions, such as Thailand, Myanmar, and Malaysia, gathered in the "Spring City" to reminisce about hometown and discuss strategies for future development. Mr. Xie Yi, Senior Vice Chairman of CP Group, was invited to attend the opening ceremony and a series of activities.

On the afternoon of June 15th, the day before the opening ceremony, Mr. Wang Ning, Secretary of the Yunnan Provincial Committee of the CPC, met with guest representatives attending the 22nd ASEAN Overseas Chinese Business Conference. Mr. Xie Yi and other representatives participated in the meeting.

▲Mr. Wang Ning met with guest representatives attending the 22nd ASEAN Overseas Chinese Business Conference.

On the morning of June 16th, Mr. Xu Hao, Vice Governor of the Yunnan Provincial People's Government, met with Mr. Xie Yi.

At the meeting, Mr. Xie Yi conveyed sincere greetings from Mr. Soopakij Chearavanont, Chairman of CP Group, to Mr. Xu Hao and formally presented a personal letter from Mr. Soopakij Chearavanont.

Mr. Xie Yi Group provided a detailed report to Mr. Xu Hao regarding the overall strategy and requests of CP Group to develop distinctive industries in Yunnan, leveraging the province's exceptional ecological resources and location advantages. He systematically introduced the progress of two major beverage projects, CP Pu'er coffee and Shangri-La natural mineral water, and articulated the Group's development goal, which was using the whole industrial chain approach to empower Yunnan's distinctive highland agriculture, boost local incomes, and contribute to comprehensive rural revitalization.

Mr. Xu Hao welcomed Mr. Xie Yi and the delegation and asked him to convey warm greetings to Mr. Soopakij Chearavanont.

Mr. Xu Hao spoke highly of the pragmatic measures taken by CP Group over the years, including its deep engagement in Yunnan, continued investment, proactive assumption of social responsibilities, and efforts to promote the development of local industries and increase the income of the local population. After carefully listening to updates on the progress of CP Group’s various projects and the company's specific requests, he offered targeted guidance regarding industrial extension, ensuring the necessary elements for project implementation, and the synergistic collaboration of resources among overseas Chinese enterprises. He stated that the Yunnan Provincial Committee of the CPC and the Provincial Government would provide comprehensive services and support for the company’s operations in Yunnan, fully backing the continued growth of CP Group’s  agriculture, animal husbandry, and specialty beverage industries in the province, and working together to explore new pathways for mutually beneficial, long-term, and sustainable development.

▲Mr. Xu Hao (right) met with Mr. Xie Yi.

While in Yunnan for the ASEAN Overseas Chinese Business Conference, Mr. Xie Yi was also invited to participate in a parallel session of the conference, which was a technology project roadshow themed "Gathering Overseas Chinese to Revitalize Yunnan, Forging Ahead with Shared Purpose." He was interviewed by reporters from Yunnan Television and engaged in extensive exchanges with relevant government departments and industry peers, actively advancing CP Group’s business layout and industrial cooperation in Yunnan.

▲Mr. Xie Yi (center) took a photo at the ASEAN Overseas Chinese Business Conference with Mr. Wang Fujie (third from right), Senior Vice Chairman of CP Group China's Agro-Industry and Food Business, Mr. Chen Hao, Vice Chairman of the Yunnan-Guizhou Region (third from left), Mr. Chen Jingyu (second from left), Vice Chairman of the Seed Business, Mr. Zheng Kehui (second from right), CFO of the Coffee Business, Ms. Zhang Hongbo (first from left), Director of the Yunnan Project Office, and Mr. Hu Liping (first from right), R&D and Production Director of the Water and Beverage Business.

On June 13th, Pu'er Simao Farm Co., Ltd. signed a cooperation agreement with CP (Pu'er) Coffee Co., Ltd., which was a subsidiary of CP Group, in Simao, to jointly develop a deep-processing project for Nandaohe coffee. By leveraging the resource advantages of the local state-owned enterprise alongside CP Group’s strengths in technology, markets, branding, and capital, the two parties would jointly build a modernized, full-chain coffee industry cluster.

▲In the presence of Mr. Wang Gang (back row, fifth from left), Deputy Secretary of the Pu'er Municipal Committee of the CPC and Mayor of Pu’er, Mr. He Changsong (back row, fourth from left), Chairman of the Yunnan Province Federation of Returned Overseas Chinese, Mr. Yang Zhongxing (back row, third from left), Vice Mayor of Pu'er, and Mr. Xie Yi (back row, sixth from left), Mr. Zhang Fu (front row, left), General Manager of Pu'er Simao Farm Co., Ltd., and Mr. Zhao Jinlong (front row, right), Senior President of CP Group's Coffee Business, signed the agreement on behalf of their respective parties.

At the discussion held prior to the signing ceremony, entrusted by Mr. Li Qingyuan, Secretary of the Pu'er Municipal Committee of the CPC, Mr. Wang Gang, on behalf of the Municipal Committee of the CPC and the Municipal Government, extended a welcome to Mr. Xie Yi and the delegation. Mr. Wang Gang stated that the implementation of this project would further refine the entire Pu'er coffee industrial chain, significantly boost the competitiveness and market pricing influence of the "Pu'er Coffee" regional public brand, and provide local coffee farmers with nearby employment and stable income growth, solidifying the foundation for rural industrial revitalization. Pu'er would follow up on the project throughout its entire construction process and would proactively provide support, ensure precise coordination, and fully guarantee the necessary resources to ensure that the project could enter production and yield results as soon as possible.

Mr. Xie Yi stated that the company’s firm decision to choose Pu'er and its commitment to deepening its presence in Pu’er reflected a strategic move aimed at long-term development, as well as an endorsement of the city's first-rate business environment. He explained that this collaboration would create an innovative system for linking with and benefiting farmers: implementing contract farming for coffee with guaranteed minimum purchase prices to stabilize farmers' income; providing technical management services, leveraging CP Group’s global technical team to assist farmers with scientific cultivation methods and improving coffee quality; and reinvesting value-added gains from deep processing into the upstream cultivation stage, allowing farmers to share in the benefits of brand premiums and the value-added gains from the industrial chain.

Prior to the meeting, accompanied by Vice Mayor, Mr. Yang Zhongxing, Mr. Xie Yi, and the delegation visited the Nandaohe Coffee Processing Park in Simao District, the Yeyatang Valley Coffee Estate, and the Tianganjing "Eye of Pu'er" project site.

▲Visited the Nandaohe Coffee Processing Park and took a group photo.

On June 14th, Mr. Xie Yi also attended the opening ceremony of the CPCRC Global Specialty Coffee Roasting Championship (Pu'er Station) at the CP·Yuanshan Coffee Estate.

Located in the Hengzhai Villager Group of Xinping Village, Ning'er Town, the CP·Yuanshan Coffee Estate officially opened on June 9th. It was a comprehensive coffee estate integrating coffee cultivation, processing and sales, educational study tours, and cultural tourism. The hosting of this competition marked the estate's entry into full operation. The competition brought together top domestic specialty coffee roasters and used itself as well as coffee as platforms to build bridges for external communication. This would further expand the influence of Pu'er coffee competition and propel the "Pu'er Coffee" brand beyond Yunnan and onto the global stage.

▲Mr. Xie Yi (seventh from the left in the front row) took a group photo with participants and staff.

Others from CP Group also participated in the activities mentioned above.