Connecting the World with Flavors, Following the Laws of Nature in Diet: The 2nd Beijing CBD International Food Tasting and Culture Festival Is Successfully Held at CP Center

On September 15th, the opening ceremony of the 2nd Beijing CBD International Food Tasting and Culture Festival and the 5th Anniversary Celebration of CP Center was grandly held on the first floor of Beijing CP Center!

Mr. Humberto Collado, Commercial Counselor at the Embassy of the Republic of Nicaragua in China, Ms. Yin Shuyan, Deputy Director of the Foreign Trade Development Bureau of the Ministry of Commerce, Ms. Wang Xiaoli, CEO of the Commercial Real Estate of CP Group China and CEO of CP Center, Mr. Zhang Shuhui, Senior President of the Marketing Center of CP Group China's Agro-Industry and Food Business, as well as representatives of companies and merchants located in CP Center attended the opening ceremony.

The 2nd Beijing CBD International Food Tasting and Culture Festival, themed "Connecting the World with Flavors, Following the Laws of Nature in Diet," brought together exotic cuisines and flavors from both northern and southern China, creating an inclusive and vibrant international business ecosystem in the heart of the CBD.

Using Food as a Bond, Celebrating a Global Cultural Feast

Ms. Yin Shuyan delivered the opening remarks. She stated that 2026 was the first year of the 15th Five-Year Plan and a crucial year for the Ministry of Commerce to deepen high-level opening-up, facilitate the dual circulation development pattern, and promote high-quality development of foreign trade. To actively expand imports and promote balanced trade development, the Ministry of Commerce created a new national brand, "Sharing the Big Market, Exporting to China," and partnered with various countries to hold over 100 "Exporting to China" events, sharing the development opportunities of the Chinese market and helping countries broaden their export channels to China. The CP Group Center hosted the 2nd Beijing CBD International Food Tasting and Culture Festival, themed "Connecting the World with Flavors, Following the Laws of Nature in Diet," bringing together distinctive flavors, high-quality ingredients, and well-known catering brands to provide a practical and efficient exchange platform for Chinese and foreign enterprises to connect supply and demand, expand channels, and deepen cooperation.

Ms. Wang Xiaoli delivered a speech. She stated that CP Centre continued to explore better ways to integrate business offices and business life. Today, the Center was not only a business office and social and leisure space, but also a warm, vibrant, green, and healthy urban complex. This International Food Tasting and Culture Festival was an important initiative for CP Centre to upgrade its urban consumption scenarios, enrich its international exchange ecosystem, and enhance its international image. At the same time, CP Centre looked forward to activating the CBD's business potential with more high-quality brand activities, better serving the regional headquarters economy and investment attraction efforts.

Mr. Humberto Collado shared Nicaragua's unique culinary culture: Nicaragua was rich in high-quality coffee, cocoa, beef, seafood, tropical fruits, sugar, peanuts, and many other products with great potential in the international market. Every cup of Nicaraguan coffee, every piece of chocolate made with Nicaraguan cocoa, and every traditional dish told a story about Nicaraguan rural communities, biodiversity, and the hard work of thousands of families. He hoped that more Chinese consumers would understand the excellent quality of Nicaraguan food, and that more Chinese companies would regard Nicaragua as a trustworthy partner and an important gateway to the Central American market.

This year's Beijing CBD International Food Tasting and Culture Festival also focused on the localization of international cuisine. At the event, Derek Wan, founder of Jin NISHIKI, a representative international restaurant brand in CP Center, shared his insights from years of experience in the industry: broadening horizons and perspectives through internationalization, and understanding the market and people's hearts through localization. As a borderless creative cuisine brand that had received numerous prestigious culinary accolades, including a Michelin Guide recommendation and a two-star Golden Phoenix Tree China Restaurant, Jin NISHIKI absorbed global flavors with an international culinary vision while cultivating its business with a deep understanding of local ingredients and customers, allowing "world flavors" and "Chinese dining tables" to converge in both directions.

Behind the innovative explorations of catering brands lay the strong support of an industrial system. Mr. Zhang Shuhui explained that CP Group's food business line had always adhered to the vision of "being the kitchen of the world and energy for human beings," building a complete industrial chain from farm to table. This chain connected all aspects, including seed planting, feed, breeding, cold chain logistics, terminal retail, and catering channel layout. By selecting superior varieties, using advanced equipment, establishing a fully enclosed visual monitoring and stringent epidemic prevention system, and inspecting and controlling the entire process of raw materials, production, and finished products, full traceability of food was achieved, and food safety was ensured from the source, continuously providing consumers with safe, healthy, and high-quality food with outstanding taste.

Following this, the guests jointly launched the 2nd Beijing CBD International Food Tasting and Culture Festival.

Quality Consumption Scenarios Revitalizing Business

Following the ceremony, guests entered the "Borderless Food Market," following enticing aromas and savoring diverse flavors. Specialties from Europe, the Middle East, Southeast Asia, and South America converged here, a blend of exotic atmosphere and the hustle and bustle of daily life. During the Festival, CP Food’s "A Banquet of Fine Dishes Gift Set" pop-up event appeared on the first floor of the CP Center, warming up for the Mid-Autumn Festival reunion. The event included tastings of the "A Banquet of Fine Dishes Gift Set" series and fun interactive activities, conveying the joy of family reunion during the festival.

During the event, CP Center offered multiple benefits, including gifts with purchases over a certain amount and points redemption for gift vouchers, further enriching the consumer experience. Online, the "Michelin on Your Tongue" themed challenge was launched simultaneously, offering ways to participate in this urban feast through food stories and culinary adventures.

Amidst diverse consumption and interactive scenarios, this four-day culinary journey aimed to inject fresh vitality into Beijing's development as an international consumption center and the creation of "inbound consumption friendly business districts."

Celebrating its fifth anniversary, CP Center continued to enrich its commercial brands and expand its consumption scenarios, leading consumption trends. Today, it was not only the office location of many multinational companies, but also a Beijing culinary landmark with Michelin and Black Pearl restaurants. Distinctive cuisines from both northern and southern China, along with international cuisines from Lebanon, Italy, Japan, and other countries, had created a high-quality international dining experience. From business lunches to coffee, tea, retail, lifestyle, and other diverse business sectors, it catered to the diverse needs of business professionals. Its rich and varied cultural and artistic activities made it a destination for urban lifestyle. The CBD's first robotic technology lounge, "Tao Zhu Xin Zao Ju," incorporating cutting-edge technology, officially opened at CP Center this August, and the first store of the Lebanese restaurant, MacMac by Sumac, in China, had just celebrated its first anniversary.

In the future, CP Centre will continue to work with global partners to promote cultural exchange, connect business exchanges, and bring the world together to create a better future with the vibrant business ecosystem!