Uniting Strengths and Setting Sail｜Establishment of the Food Business Line of CP Group China and 2026 Mid-Year Work Conference Is Held

On August 14th to 15th, Establishment of the Food Business Line of CP Group China and 2026 Mid-Year Work Conference was held at CP Food (Qingdao) Co., Ltd., a subsidiary of CP Group. Mr. Hou Xiaohai, COO of CP Group China and President of the Food Business Line, heads of business centers and functional departments within the food business line, as well as heads of the integrated poultry business, regional sales departments, and food processing plants attended on site. Personnel in key positions across all levels of departments of the food business line attended the conference online.

▲The conference.

▲Group photo.

The theme of this conference was "Uniting Strengths and Setting Sail." Participants engaged in in-depth discussions regarding the reform and development of the food business line, operational performance in the first half of the year, and key tasks for the next phase, aligning their thinking, building consensus, and clarifying the direction forward.

At the start of the meeting, Mr. Hou Xiaohai delivered a speech regarding the strategy and business development of CP Group China’s food business line, engaging in an in-depth discussion with the attendees on four key aspects, the rationale for the reform, its direction, the progress made, and the challenges encountered.

He pointed out that, in response to shifts in the market environment, consumer demand, and the industry's competitive landscape, CP Food must proactively seek breakthroughs from within, adhere to a "market-centric, customer-oriented, and consumer-focused" approach, and shift its operational logic from "farm-factory-market" to "market-factory-farm," allowing market demand to drive R&D, production, and upstream livestock farming.

Focusing on the development of the food business and adhering to the instructions of Mr. Dhanin Chearavanont, Senior Chairman of CP Group, Mr. Hou Xiaohai proposed a strategy centered on "comprehensive sales, comprehensive conversion, and comprehensive segmentation," emphasizing that comprehensive sales should be the primary driver and market expansion should promote product conversion. The food business line of CP Group China would concentrate resources on brand building and the cultivation of hot-selling products, and advance key business programs such as the Hot-selling Product Campaign and "A Banquet of Fine Dishes Gift Set" to drive market growth through strong brands and products. On the production front, the company would progressively establish a unified management system for production and equipment, coordinate production resources and capacity planning, and promote a separation of production and sales functions. Under unified management, the division of labor between sales and production would be clearly defined and the collaboration would be strengthened, ensuring superior service to the market and customers.

A key direction of this reform was the shift from decentralized to unified management. The organizational construction and frontline team staffing for CP Group China’s food business line were proceeding in an orderly manner, and the associated management systems would be progressively refined. Mr. Hou Xiaohai specifically mentioned the "talent mechanisms," noting that having talent was not enough. There should be effective mechanisms to bring together outstanding talents to create value collaboratively, transforming individual capabilities into the strength of the team and the organization.

Regarding the challenges facing the reform, Mr. Hou Xiaohai stated that organizational restructuring could not be achieved overnight. It required thorough communication and consensus-building, as well as patience and strategic steadfastness. He emphasized the need to respect the laws of development, adhere to long-termism, continuously refine approaches through practice, and leverage the team's collective wisdom to jointly resolve issues arising during the reform and development process.

Standing at a new starting point, the CP Group China food business line will implement the consensus reached at the conference across all aspects of its operations and management, unite efforts, and advance steadily, jointly driving the sustained and healthy development of CP Group’s food business.