CP Group Is Awarded the 2025 Forbes China Top Commercial Brand Navigator Award, Becoming the First Company in China’s Agriculture and Animal Husbandry Industry to Receive This Honor

Recently, CP Group was awarded the Top Commercial Brand Navigator Award by Forbes China in its 2025 Influence of Commercial Brand Management Series Selection, becoming the first company in China’s agriculture and animal husbandry industry to receive this honor. This was a recognition of not only the Group's century-old brand, but also its systematic brand management capabilities and strategic transformation achievements in the context of global supply chain restructuring.

Forbes China, as one of the most influential financial media platforms in China, is known for its professional, authoritative, and fair evaluations and is regarded as an important indicator of the value of Chinese commercial brands. As one of the benchmark companies in the agriculture and food industry, CP Group receiving this award represented its strong capabilities in the field of brand management. The selection focused on the entire chain of brand management, from brand building, communication, maintenance, to value enhancement, covering diverse ecosystems such as manufacturing, consumption, technology, services, tourism, and medicine. It aimed at exploring outstanding enterprises that had built brand moats with superior management capabilities and had significantly promoted industry development in complex market environments.

CP Group has leveraged its whole industrial chain layout advantage to build a complete industrial chain from farm to table, demonstrating exceptional management capabilities in brand strategy planning, innovative communication, and value enhancement. Among many participating enterprises, it stood out as a model of driving industrial upgrading with brand power and fulfilling social responsibilities.

Since its establishment in Bangkok, Thailand in 1921, CP Group has developed from a seed shop “Chia Tai Chuang” into a diversified multinational conglomerate with agriculture and food, wholesale and retail, and telecommunications as its core businesses, while also being involved in more than ten industries and fields such as finance, real estate, pharmaceutical, and mechanical processing. The Group has built a complete industrial chain covering seeds, planting, breeding, food processing, logistics, and retail, from farm to table. In response to the trends of consumption upgrading and youthification, CP Group has been continuing to drive brand upgrading from "production-oriented" to "consumer lifestyle-oriented." Through accurate brand positioning and communication strategies, it has transformed its century-long accumulation into modern consumers' emotional identification with safe, healthy, nutritious, tasty, and convenient food, realizing the value leap of the traditional brand in the digital era.

The vision of "Being the kitchen of the world and the supplier of human energy" has never changed, but the implementation path must keep up with the times. We thank Forbes China for recognizing CP Group’s philosophy. In the future, CP Group will continue to adhere to its core values of "Three Benefits Principle, Speed and Quality, Simplification, Accept Change, Innovate, Integrity and Honesty," promote the digital upgrade of the entire industrial chain, and deepen the exploration in commercial brand management.